Question 1

Do business cards still matter in 2026?

Accepted Answer

Yes. Almost everything else in your marketing is something people look at, but a card is something they pick up, turn over, and put in a pocket. For most prospects it is the only piece of your work they will ever hold in their hands, so the question was never whether cards matter. It is whether yours is worth keeping.

Question 2

What weight should a business card be?

Accepted Answer

Standard cards run 14pt. At 16pt a card stops feeling like paper and starts feeling like an object, and it is the largest perceptual jump for the smallest money. 32pt, two sheets bonded with a colored core showing at the edge, reads more like a gift than a card. Most businesses should stop at 16pt.

Question 3

How much do business cards cost?

Accepted Answer

A run of 250 double-sided cards starts around $60. Heavier stocks, soft-touch, painted edges, and foil move up from there. A card is not where print money goes; it is where print money is most visible.

Question 4

Does premium paper actually change how people remember you?

Accepted Answer

Sappi North America worked with neuroscientist Dr. David Eagleman on a reading experiment in 2015: the same brochure on high-quality coated paper, on low-grade uncoated paper, and on a screen. The premium-paper group had the best comprehension and recall, and a week later brand-name recall in that group ran about 3 to 1 over the others. Two limits are worth being straight about: Sappi manufactures paper, so the finding is not disinterested, and the study measured brochures, not business cards. It establishes the mechanism, not a number you can apply to a card order.

Question 5

What should go on the back of a business card?

Accepted Answer

Most businesses print one side and leave the other blank. It is the lowest-cost square inch in your marketing budget and it is usually empty. One line of what you do, a QR code to the work, or a short list of services all beat white.