FAQ Friday · Issue 06 · July 31, 2026 · 3 min read · Promotional Products
Do branded promo products actually work?
The short answer
Yes — because people keep them, and remember you. 85% of consumers remember the advertiser who gave them a logoed product, and 78% keep a promotional product because they find it useful. Bags are the best performer; outerwear and drinkware are kept longest; pens are useful but discarded first.
By the numbers
- 85% remember the advertiser who gave them a logoed product
- 78% keep a promo product because they find it useful
- 75% hold a positive opinion of branded merch
- 76% are more likely to do business with a brand that gave them merch
Sources: 2026 ASI Global Advertising Impressions Study
One honest catch
It only works if it is worth keeping. A $1 pen used daily beats a $12 gadget nobody understands — buy fewer, better items.
AlphaGraphics San Antonio — Shavano Park · 16101 College Oak Drive, San Antonio, TX 78249 · (210) 222-0580
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