FAQ Friday · Issue 01 · June 26, 2026 · 4 min read · Vehicle Graphics
Does a wrapped vehicle pay for itself?
The short answer
Yes. Your trucks already drive past your customers — a wrap just makes it count. One wrapped vehicle draws up to 70,000 impressions a day in a busy metro, at about 35 cents per 1,000 views: the lowest cost per impression of any advertising medium. A quality wrap keeps selling for 5–7 years, so you pay once and advertise for the life of the vehicle.
By the numbers
- Up to 70,000 impressions per day in a busy metro
- ~35¢ per 1,000 views — lowest CPM of any medium
- 5–7 year lifespan on a quality wrap
- Up to 15x higher name recognition than other outdoor formats
Sources: OAAA / ARD outdoor advertising study; 3M vehicle-wrap study
One honest catch
It only works if the design earns the glance. At 40 mph a driver gets a two-second look — logo, one offer, one way to reach you.
AlphaGraphics San Antonio — Shavano Park · 16101 College Oak Drive, San Antonio, TX 78249 · (210) 222-0580
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