FAQ Friday · Issue 02 · July 3, 2026 · 4 min read · Storefront Signage
Will a new sign actually bring in customers?
The short answer
Yes — your sign is the best-value salesperson you will ever hire. 76% of people have entered a business for the first time simply because of its sign. Your storefront works 24/7, in front of every car and every pedestrian, whether or not you are open.
By the numbers
- 76% have entered a business for the first time because of its sign
- 68% judge product and service quality by signage
- 60% say poor or missing signs kept them from going in
- 50% say an unclear sign made a business hard to find
Sources: FedEx Office Signage Survey
One honest catch
A sign gets them to the door once. It brings them in; your brand brings them back.
AlphaGraphics San Antonio — Shavano Park · 16101 College Oak Drive, San Antonio, TX 78249 · (210) 222-0580
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